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Asics Concept

Grit Outside. Calm Within.

A self-initiated campaign concept for ASICS: the desert as a stage, runners in the storm, stores carved into rock – fully AI-generated, from first scene to final frame.

Where others turn back, the run begins. The concept sends ASICS into a desert of dunes, dust and headwind – where gear has to promise more than comfort. Stores glow in the rock like oases, faces carry sand and composure alike. It’s not about arriving, it’s about savoring every mile. Created with Midjourney, Nano Banana, Kling and Veo, steeped in terracotta and amber. It’s your run.

Year
2025
Services
Branding, Ad Creatives, (AI) Imagery
Client
Self-initiated concept
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Asics Concept: poster with a running shoe in orange sand, the claim “The world is big. Go run it.”, GEL-KAYANO 12.1 and logo
Asics Concept: “Store” panel in three strips: store beneath rock, neon tubes behind glass, a runner by a glowing portal
Asics Concept: close-up of a man’s face, looking straight into the camera, sand drifting past his mouth and chin
Asics Concept: “Product” panel in three strips: running shoe in sand, jacket with logo, white sneaker in the store
Asics Concept: view through a rock cave into the store, a white shoe on a pale floor, neon logos and clothing rails
Asics Concept: “Human Model” panel in three strips: mouth and chin, a woman in profile, a man’s eyes
Asics Concept: runner in profile looking down, blurred with motion, orange light, logo on his shirt
Asics Concept: store in an opening in the rock, wrapped in mist, with neon light, clothing rails, a shoe shelf and logo
Asics Concept: store in the rock with the neon brand mark on the wall, shoe shelves behind glass, sand with footprints